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Marie Claire dubbed Korea the new skincare superpower, calling them about 12 years ahead of skincare innovation globally.
Korean consumers have a voracious appetite for skincare, which in turn helps fund extensive R&D. With thousands of beauty brands all competing for market share, the result is a Hyper-competitive, incredibly innovative industry that’s at the forefront of the beauty world. Korean Cosmetics Club is a wholesale supply of all known Korean brands worldwide.
More consumers are becoming aware of Korean skincare brands and how effectively and gently they’re formulated – then they try some and they’re hooked!
Korean beauty products are incredibly advanced when it comes to ingredients and formulations because the Korean beauty R&D labs are pushed to extremes as Korean women continue to raise the bar for beauty products – in a culture where skincare is an extremely serious pursuit and the standard for “flawless skin” is unparalleled.