About Me: A Look at the Korean Beauty Brand

by Emily

Oh, About Me! The Korean beauty brand that makes me feel like a beautiful, glowing goddess… or at least, that’s what I like to tell myself.

When I first heard about About Me, I was a little skeptical. I mean, sure, Korean beauty has been all the rage for years, but did I really need another serum, cream, or mask in my life? Apparently, the answer was a resounding YES, because I quickly became obsessed.

The first thing I noticed about About Me was the packaging. It’s sleek, it’s modern, and it looks like it belongs on the shelves of a fancy boutique. Which is great, because it makes me feel fancy too. Who needs a spa day when you can just use About Me and pretend you’re a millionaire?

As the Korean beauty industry continues to dominate the global market, About Me is one of the top brands leading the way. This Korean brand has made a name for itself by offering innovative, high-quality products that cater to a wide range of skin types and concerns. In this article, we will take a closer look at About Me and some of its best-selling products.

About Me: A Brief Overview

About Me is a Korean brand that was founded in 2014. The brand’s philosophy is centered around using natural ingredients to create effective skincare products that improve the overall health and appearance of the skin. About Me has gained a loyal following by creating products that are gentle, nourishing, and effective.

Starting with the idea that high-efficiency ingredients are the key to effective skincare, ABOUT ME draws on over 100 years of K-beauty experience and the brand’s extensive knowledge in diverse industries such as food production, chemistry, and biomedical science. The result is a line of products that deliver real results and transform your skin.

Harnessing the power of natural and scientifically-proven ingredients, ABOUT ME offers a wide range of K-beauty products to enhance, cherish, and transform different skin types. Whether you’re looking for a skin tone up cream, moisture ampoule, skin refresher, super aqua gel emulsion, firming up mask, or any other Korean beauty face products, ABOUT ME has got you covered.

But what really sets ABOUT ME apart is their commitment to using only the best ingredients and materials science. Every product is formulated with care and precision, ensuring that it delivers the promised results without irritating or damaging your skin.

Pros of About Me:

Uses natural ingredients:

  • About Me’s commitment to using natural ingredients means that their products are free from harmful chemicals and are gentle on the skin.


  • Many users report seeing improvements in their skin’s texture, hydration, and overall appearance after using About Me products.


  • Despite its high-quality formulations, About Me products are reasonably priced, making them accessible to a wide range of consumers.


  • About Me is a cruelty-free brand, meaning that none of its products are tested on animals.

Wide range of products:

  • About Me offers a wide range of products to address various skin concerns, from dryness and acne to aging and hyperpigmentation.

Cons of About Me:

Limited availability:

  • About Me products may be difficult to find outside of Korea, which can be a challenge for international customers.

Limited information in English:

  • While About Me’s website is available in English, some product descriptions and ingredients lists may be difficult to understand for non-Korean speakers.

Limited product selection:

  • While About Me offers a range of products, some customers may prefer a more extensive product selection to address specific skin concerns.

Benefits of About Me:

Hydrates and nourishes the skin:

  • About Me’s products are formulated with natural ingredients that hydrate and nourish the skin, leaving it soft, supple, and healthy.

Improves skin texture and tone:

  • Regular use of About Me products can help improve skin texture and tone, reducing the appearance of fine lines, wrinkles, and hyperpigmentation.

Gentle on the skin:

  • About Me products are designed to be gentle on the skin, making them suitable for even the most sensitive skin types.

Easy to use:

  • About Me products are easy to incorporate into your skincare routine, and many are multi-functional, reducing the need for multiple products.


  • About Me’s reasonable price point makes it easy to try out multiple products without breaking the bank.

Popular About Me products

ABOUT ME – SOOP Calming Aqua Cream

Introducing the SOOP Calming Aqua Cream! Say goodbye to dry, dull, and irritated skin with this magical moisturizer that works wonders day and night. Packed with Jeju cypress water and energy from the cypress tree, this waterproof cream lasts for a whopping 100 hours, giving your skin the hydration it deserves. But that’s not all! The cream’s bottle leaf extract, tea tree leaf extract, alantoin, and 6 herb complex work together to soothe damaged skin and improve its natural barrier. Suitable for all skin types, this cream will leave you feeling refreshed, revitalized, and ready to conquer the world. Try it now and thank SOOP later!

ABOUT ME – Be Clean Tone Up Sun SPF50+

Behold, the Be Clean Tone Up Sun SPF50+ – a physical sunscreen that shields your delicate skin from harmful UVA/UVB rays and the pesky blue light. With non-nano particles, it’s as gentle as a breeze, yet as strong as a warrior.

But wait, there’s more! This sunscreen packs a punch with its active ingredients – Eco-Ceramide, Niacinamide, and Calamin, working together to leave your skin glowing brighter than the sun itself.

And the best part? Its lightweight, non-sticky texture will leave your skin feeling as smooth as a fresh summer day. Say goodbye to heavy, greasy sunscreens and hello to the Be Clean Tone Up Sun SPF50+ – your new must-have for healthy, radiant skin.

Kakadu C Dark Spot Serum 50ml

The Kakadu C Dark Spot Serum boasts of a unique blend of Kakadu plum extracts and niacinamide, a functional ingredient known for its skin-brightening properties. With a whopping 70.8% concentration of the Australian native fruit, this serum tackles a host of skin issues ranging from dark spots to melasma and freckles, even those that lurk within the skin’s melanin layer. To use, simply apply a suitable amount to your face and gently tap until fully absorbed. Say goodbye to uneven skin tone and welcome a brighter, smoother complexion with this potent serum.

About Me SOOP Calming Aqua Toner 

The Jeju Cypress Tree Water Facial Toner by About Me is a true masterpiece in the world of skincare. Infused with 90.6% Jeju Cypress Tree Water, this toner is an absolute boon for those with dry and irritated skin. It’s a perfect solution to add to your skincare regimen to hydrate and calm your skin, leaving it feeling refreshed and nourished.

Not only does this toner improve skin texture, but it also contains essential nutrients that help maintain skin elasticity, making it an excellent choice for those with acne-prone skin. The tea tree leaf extracts present in this toner add to the magic by smoothening your skin’s texture and leaving it dewy and bouncy.

The calming astringent toner also creates a moisture barrier that helps keep your skin moisturized, calm, and smooth. The Centella Asiatica extract in this alcohol-free toner is like a soothing balm for your skin, maintaining its texture and providing a rejuvenating experience.

The About Me Jeju Cypress Tree Water Facial Toner is suitable for all skin types and is formulated without artificial fragrances and colors, parabens, or essential oils. It’s easy to use and perfect for those with sensitive and dry skin. Simply take an appropriate amount on a cotton pad or palm and apply it gently along the skin as if wiping. With this toner, your skin will thank you for the pampering it deserves.

ABOUT ME Real Skin Fit Collagen Mask

The rejuvenating mask with lifting effect is an impressive product that promises to provide long-lasting maximum moisturizing effect to the skin. It is enriched with 81% French collagen extract, which is a powerful active ingredient that helps to restore tissue elasticity and elasticity, as well as to strengthen skin turgor. Apart from the collagen extract, this mask is also packed with other potent active ingredients that work together to smoothen and reduce wrinkles, gently brighten the skin, and even out the overall skin tone.

To use this product, one should start by washing their face and then applying the ampoule evenly onto the face. Afterward, they should wrap their face to enhance absorption. Next, they should place the mask onto their face and leave it on for 30 minutes. The result is a deeply moisturized, firmer, and more youthful-looking skin.

This mask is not only easy to use but also very effective, making it a great addition to anyone’s skincare routine. With regular use, it can help to minimize the appearance of fine lines and wrinkles, leaving the skin looking smoother and more radiant. Additionally, it is suitable for all skin types, making it an excellent choice for anyone looking to improve their overall skin health.

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Once upon a time in a land far, far away, there was a group of beauty and lifestyle enthusiasts who had a passion for all things Korean. They loved the culture, the food, and most of all, the amazing skincare and makeup products that Korea had to offer. They decided to band together and create a blog to share their knowledge and experiences with the world. And thus, the Korean Cosmetic Club was born!

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